A Mythic
spirit
Nuance. Depth. Complexity. Tradition. Armagnac, once misunderstood, is now ascendant. Prices are on the rise; category adoption has reached its inflection point.
“Why haven’t I heard of Armagnac?”
Accidents of History
Insular
Ingenuity
As the Armagnac region is landlocked, its spirits had historically always been very difficult to trade, hindered even more by draconian English laws (1224-1776) that stopped anything other than their own wines traveling on the Garonne and Adour rivers. The Dutch traders circumnavigated this by encouraging producers to distill their wines, as there were no such restrictions for spirits.
A CURIOUS
Rebirth
Armagnac was, and still is, made by small, artisanal, family companies of modest means. Hence, in the past they were restricted both geographically and financially in trading their products. As new, dynamic generations have taken over, and both transport and communications advanced exponentially, the notoriety of Armagnac has spread globally.